Putting co-op and marketing dollars to good use.

The Problem

The biggest problem dealers have is marketing and generating quality sales leads. Manufacturers still struggle to build real relationships with dealers and inspire loyalty both in the short and long term.
Over half of A/V dealers either don't have a website or have a very outdated one.
Consequently, there is no marketing or publicity, let alone organic SEO, for the product lines they support.

The Solution

Lend a helping hand to dealers so they can have their own website or dust off their old one to keep up with the times.
Use co-op dollars to get your brand in front of a wider audience instead of in magazines stacked on a coffee table.

The Reward

Showcase your products at the top of dealer landing pages for 2 years.
Secure dealer loyalty. Rule the internet.

Awesome! How do we start?

Manufacturers can choose the dealers websites that they will provide funding for, and dealers can ask their favorite brands to supplement costs as well. Johnnie & Co. will match the amount a manufacturer gives a dealer by up to $1,000. This brings a dealer a custom website for as low as $2,750 for the dealer. How cool is that?